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"Black Friday #1" Comic Review

Written by James Ferguson

Published by Scout Comics


Written by Jon Clark
Illustrated by Travis Williamson
Lettered by April Brown
2021, 32 Pages, $3.99
Comic released on February 17th, 2021


Black Friday is the biggest shopping day of the year. Even with the advent of online shopping, tons of people flock to stores in the middle of the night to try and snag the latest must-have toy or bargain-priced electronics. Occasionally someone gets trampled or a fight breaks out. In Black Friday, a new title from Scout Comics' Black Caravan imprint, this retail experience gets a bit bloodier than most.

The story starts out innocent enough as two employees prepare for the onslaught of shoppers by cleaning up the store. That changes when they find a bloodstain leading to a stack of toys. They're understandably cautious about this, but one of them is strangely curious. It seems there's more to this place than meets the eye and these folks are about to experience that first hand.

Artist Travis Williamson's artwork is the first standout in Black Friday. It hits you right away, as it's a rather unique look that takes some getting used to. The characters' forms represent their personalities. Alan, the boss, is shrewd and mean, shaped like an exclamation point. Meanwhile, Ceci is smooth and a bit mysterious, like a moving shadow.

black friday 1 01

Where Williamson really shines is when the horrors beneath the toy aisle are revealed. This is some next level insanity where your mind is struggling to comprehend the atrocities it's witnessing. The changes start subtly, making you wonder if this is real or not, before building to a pitch perfect closing page that scared the crap out of me.

The characters in Black Friday fulfill a few stereotypes you'd expect from the retail world. Alan is a manager with a bone to pick with all the younger folks that work in the store. Javi is a jaded clerk that just wants to go home who's narrating the whole thing with an unmatched level of cynicism. I can relate after working in retail for a few years.

Letterer April Brown keeps the pace moving at a nice speed as we bounce between Javi's inner narration and the dialogue. The caption boxes are placed well to drive home the jaded nature of Javi's thoughts juxtaposed against the horrors he's witnessing.

Anyone that's worked in retail has their own fair share of horror stories. Black Friday takes those to the extreme with a terrifying idea lurking just beneath the floor tiles and florescent lights. It will certainly have you thinking twice before taking that next trip out to the store.


Story: fourstars Cover
Art: threestars
Overall: 3.5 Star Rating

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About The Author
James Ferguson
Lord of the Funny Books
James has a 2nd grade reading level and, as a result, only reads books with pictures. Horror is his 5th favorite genre right after romantic comedy and just before silent films. No one knows why he's here, but he won't leave.
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